You Have a Great Story.
We're Here to Help You Tell It.
HELLO. WE'RE SMITH STRATEGIC GROUP.
We are marketing and communications strategists. We believe great brands are built on trust, authenticity, and powerful storytelling. We craft strategic, results-driven solutions that protect and grow brands and engage key audiences.
We are a flexible agency designed for organizations that need strategic marketing and communication help. We bring top-tier talent as needed, ensuring you get the expertise required to move you forward.
STRATEGY
ALIGN DIRECTION
A strong marketing strategy provides clarity, consistency, and direction. We align your brand with your vision, ensuring every touchpoint engages your audience and reinforces your market position.
List of Services
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Key Audience ResearchList Item 1
Understanding your market is the foundation of innovative strategy. We analyze trends, competitors, and audience behavior to shape informed, effective decisions.
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Branding and PositioningList Item 2
Your brand is more than a logo—it’s how the world perceives you. We refine your messaging, visual identity, and positioning to ensure differentiation and resonance.
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Counsel and ImplementationList Item 3
Strategy isn’t a one-time exercise—it’s an ongoing commitment. We provide guidance to adapt, evolve, and drive lasting business success.
MARKETING
DRIVE ENGAGEMENT
Marketing should deliver impact, not just attention. We transform research and creative execution into strategies that achieve measurable results.
List of Services
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Integrated Marketing CampaignsList Item 1
Visibility isn’t enough—your message must drive action. We develop multi-channel campaigns that amplify your brand and generate engagement.
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Customer Experience StrategyList Item 2
A strong brand is built on experience. We craft seamless, customer-focused strategies that foster trust, loyalty, and long-term retention.
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Business Development and Sales EnablementList Item 3
Marketing should fuel growth. We align marketing and sales strategies to help convert leads into loyal customers and opportunities into revenue.
COMMUNICATIONS
BUILD TRUST
Effective communication isn’t just about what you say—it’s about delivering the right message at the right time. We ensure clarity, credibility, and impact.
List of Services
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Internal CommunicationsList Item 1
A strong brand starts within. We help align, inform, and engage your team—engaging employees and driving a culture of trust and collaboration.
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Public Relations, Media, and Social StrategyList Item 2
Reputation is everything. We craft PR and social strategies that position your brand effectively, ensuring the right narrative reaches the right audience.
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Thought Leadership and Executive VisibilityList Item 3
Leaders who communicate with authority inspire confidence. We elevate executive voices through strategic content, media placements, and industry presence.
CONTENT
INSPIRE ACTION
Content should do more than exist—it should influence, educate, and convert. We create strategic content that enhances your brand’s authority and impact.
List of Services
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Corporate Positioning and Key MessagingList Item 1
Your voice should be clear, compelling, and consistent. We craft messaging that defines your brand’s identity, value, and relevance.
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Website Content, Blogs, and Digital StorytellingList Item 2
Content isn’t filler—it’s a tool for engagement and conversion. We develop high-impact copy that strengthens SEO and establishes thought leadership.
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Brand Identity and Visual AssetsList Item 3
A brand is more than words—it’s an experience. We create visuals reinforcing professionalism, consistency, and recognition across all platforms.
We bring
expertise, deep industry knowledge, and specialized skills. With a focus on
strategy, execution, and measurable outcomes, we align resources where they matter most—delivering clarity, consistency, and lasting
impact.
DERON SMITH
Deron Smith is passionate about crafting compelling brand narratives and strategic branding, marketing, and communications.
With nearly 30 years of experience, Deron has worked with clients across diverse industries, guiding them through complex challenges, launching brands, and shaping reputations alongside C-suite executives and global leaders.
His expertise spans crisis communications, reputation management, and content marketing.
He's helped create publicity for the opening of new rollercoasters, served as a national spokesperson, taught countless media and presentation training sessions, and counseled business leaders in times of change and crisis.
He believes marketing isn't just a department—it's a business driver that influences a company's mission, strategy, and customer experience.
When he's not developing transformational marketing strategies, Deron can be found volunteering at church or playing golf with his sons.
